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Privacy Policy

Last Updated: January 17, 2025

Your privacy matters. We take the security of your financial data seriously.

1. Information We Collect

When you use Bullseye, we collect:

  • Account Information: Username, email (if provided), password (hashed)
  • Financial Data: Retirement goals, assets, income, expenses, and rental property information you enter
  • Usage Data: Pages visited, features used, and interactions with the Service

2. How We Use Your Information

We use your information to:

  • Provide retirement planning calculations and projections
  • Save your data for future sessions
  • Improve our Service and user experience
  • Generate anonymous aggregate statistics (no personally identifiable information)

3. Data Security

We implement end-to-end encryption for sensitive financial data:

  • Financial information is encrypted using AES-256 encryption
  • Encryption keys are unique per user and securely stored
  • We cannot decrypt your financial data without your account credentials
  • All data transmissions use HTTPS/TLS encryption

4. Data Sharing

We do NOT sell, trade, or share your personal or financial data with third parties.

We may share data only in these limited circumstances:

  • When required by law or legal process
  • To protect our rights or property
  • With your explicit consent

5. Aggregate Statistics

We create anonymous aggregate statistics for comparison features. This data:

  • Contains NO personally identifiable information
  • Uses broad ranges/tiers to protect privacy
  • Cannot be traced back to individual users

6. Cookies and Tracking

We use cookies to:

  • Maintain your login session
  • Remember your preferences
  • Analyze site usage patterns

7. Your Rights

You have the right to:

  • Access: View all data we have about you
  • Export: Download your financial data
  • Delete: Request deletion of your account and all associated data
  • Correct: Update inaccurate information

8. Data Retention

We retain your data for as long as your account is active. Upon account deletion, all personal and financial data is permanently deleted from our systems.

9. Changes to Privacy Policy

We may update this Privacy Policy periodically. We will notify users of material changes via email or prominent notice on our site.

10. Contact Us

For privacy-related questions or to exercise your rights, contact us at support@bullseyeretirement.com.

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